Campaign for Real Ale
Campaign for Real Ale. (kaem-payn' fohr reyl' eiyl')
In Britain, a campaign launched originally by four concerned beer drinkers for the protection and return of nonpasteurized cask-conditioned “real ale.” It was originally called Society for Preservation of Beers from the Wood, later known as the Campaign for the Revitalization of Ale, and in 1973 the present name was adopted. Similar consumer campaigns were launched in the Netherlands such as PINT (Promotion Information Traditional Beer) and Campaign for Better Beer in the United States. Abbrev: CAMRA.